Schlagwort: socialMedia
-
Digital media – A threat to democracy? The evidence is piling up
Digital media are increasingly shaping the political landscape worldwide. A new replication study takes a closer look at earlier research on the influence of digital media on democracy and confirms worrying developments. Although digital media offer opportunities for political participation and access to information, they also contribute to polarization, declining trust in institutions, and the…
-
Photographers tell stories in print, digitally and audiovisually
Digital photography has become a defining feature of the photography profession. Audiovisual communication in the form of videos is also becoming increasingly relevant. Against this backdrop, a new training regulation for the dual profession will come into force on 1 August 2025.Bonn/Germany, February 26, 2025 Modernised training regulations come into force on 1 August 2025.Whether…
-
A difficult relationship between TikTok and quality journalism
With its short video content and predominantly young target group, TikTok poses challenges for traditional media. In a study, the TH Köln and the Westfälische Hochschule analysed how German journalists deal with this relatively new channel. According to the study, media professionals generally strive for a balance between journalistic integrity and adapting to the special…
-
Emotional Power thanks socialmedia – the time of Influencing
To what extent do emotions influence the decision-making process of potential travellers before travelling via social media?In her master’s thesis, Franziska Thurner analysed the emotional reaction to an almost identical social media post from two independent test groups with a total of 387 participants. The result in an interview. TTR: Why is this topic relevant…
-
The professionals‘ view of Tirol, Tirol Heute
A photographer and an influencer on the road in Zillertal. Tom and Anna are where they love to be, at home. And they know how to appreciate it, because they have already travelled the world a lot. Tom talks about the fascination of the Alpine landscape and its almost archaic appearance. It’s his job to…
-
Tourism association relies on social media
The insider tip has long been official, at least for followers of Angela Neururer. This is because she has been used by the tourism association to make the destination appealing to potential visitors. Influencing, supposedly a question of perspective, has finally arrived as a medium, as the influencer herself admits. The advantage is that, in…