Schlagwort: Purchasing
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Majority of Germans buy because of personalised advertising
Artificial intelligence has made hyper-personalisation in advertising possible. Companies in Germany spend around 30.9 billion euros on digital marketing. An industry with 268,000 employees. Berlin/Germany, January 28, 2025 – Clothes in your favourite colour, hotel offers to match the flight you have already booked, tickets for concerts from your personal playlist – large parts of…