Schlagwort: Influencing

  • Emotional Power thanks socialmedia – the time of  Influencing

    Emotional Power thanks socialmedia – the time of Influencing

    To what extent do emotions influence the decision-making process of potential travellers before travelling via social media?In her master’s thesis, Franziska Thurner analysed the emotional reaction to an almost identical social media post from two independent test groups with a total of 387 participants. The result in an interview. TTR: Why is this topic relevant…

  • The professionals‘ view of Tirol, Tirol Heute

    The professionals‘ view of Tirol, Tirol Heute

    A photographer and an influencer on the road in Zillertal. Tom and Anna are where they love to be, at home. And they know how to appreciate it, because they have already travelled the world a lot. Tom talks about the fascination of the Alpine landscape and its almost archaic appearance. It’s his job to…

  • Tourism association relies on social media

    Tourism association relies on social media

    The insider tip has long been official, at least for followers of Angela Neururer. This is because she has been used by the tourism association to make the destination appealing to potential visitors. Influencing, supposedly a question of perspective, has finally arrived as a medium, as the influencer herself admits. The advantage is that, in…