Schlagwort: Brand
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ISM research project Brands imitate brands
How imitation affects consumers Colour, shape, design – the recognition value of a brand goes far beyond the mere brand name. Consumers recognise and value brands precisely for the familiarity they create. The relevant characteristics are often associated with the authenticity and high quality of a brand. But what happens when well-known brands imitate the…
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How do like unleasing an Brand Identity
Climatecrisis, conflicts and apparently increasingly violence glorifying Wars, thoughts full of revenge and retallation is to shape ubiquitous appearance of this world. A time in which you dont have an outlook to the future. In such case of phases is an directly confrontation with the presence that what gives us thoughts for Vision and strategical…