The insider tip has long been official, at least for followers of Angela Neururer. This is because she has been used by the tourism association to make the destination appealing to potential visitors. Influencing, supposedly a question of perspective, has finally arrived as a medium, as the influencer herself admits. The advantage is that, in addition to conveying and transmitting emotional participation, social media really does reach places that would be difficult to reach even for travel agencies, let alone through traditional media. The opportunity to utilise diversity through social media contributions and in this way take people to the furthest corners of Tyrol and elsewhere has great potential. There are so many mountain villages, traditional places, hiking trails and tours to discover – because just when you think there’s nothing left, a secret undiscovered spot comes from somewhere.
So there’s a lot to explore, let’s tackle it or leave it.
Tirol Heute, Tiroler Tourismus setzt auf Influencer 14.02.2025