The Berlin start-up Gretchen AI, a spin-off of the German Research Centre for Artificial Intelligence (DFKI), is establishing new standards in deepfake detection and information verification. With innovative technologies for identifying image, video and voice manipulation and analysing context shifts, the company ensures the integrity of digital information. DFKI and the German Press Agency dpa support this mission as partners.
Berlin/Germany, February 12, 2025 AI-powered solutions for the media world and beyond
The platform developed by Gretchen AI acts as a central portal for AI-supported applications in the media and communications sector. It enables users to efficiently manage complex tasks in the areas of information verification, knowledge management and business intelligence by means of a single query – the ‘Gretchen question’.
The platform is based on an advanced agent framework with specialised AI models. This technology combines advanced reasoning and real-time analyses with reliable deepfake detection, enabling companies to substantially optimise their workflows.
Expertise in verification and content generation
Gretchen AI specialises in the development of technologies for detecting disinformation. The portfolio includes analysis tools for manipulated language, images and videos as well as instruments for detecting decontextualisation. These enable precise evaluation of the relationships between different media formats and their meaningfulness.
Gretchen AI products integrate seamlessly into editorial workflows and support media houses and companies in the creation of high-quality AI-supported content. Through advanced AI search capabilities, users can quickly and accurately access their own data and document collections – the Gretchen AI platform delivers relevant answers while minimising hallucinations. In addition, organisations can identify the real needs of their customers and handle customer queries – always in line with brand guidelines and optimised by the conversational expertise of Gretchen AI technology.
From the lab to the street
Gretchen AI founders Daniel Röder, Arnab Das and Dr Tim Polzehl bring their many years of expertise as researchers at the DFKI Laboratory Berlin to the company. As part of Newspolygraph, Germany’s largest research project for the verification of media content, they are working with renowned public service media as project partners.
SPRIND award and partnerships confirm innovative strength
Gretchen AI’s innovation potential in deepfake detection was recognised with the Deepfake Detection Challenge Award from the German Federal Agency for Jump Innovation SPRIND. In cooperation with DFKI and the German Press Agency dpa, the company is continuing to drive forward the development of technologies for recognising disinformation, particularly in social media.
Further Information:
(https://gretchen-ai.com)
Website Gretchen AI
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Gretchen AI – Logo und Gründer-Team